Target Auidence

My group and I have decided to choose teens and young adults  as our target auidence.  we believe teens/ young adults would be a perfect choice for our horror/thriller genre because according to James Wan, the director of " the conjuring", "they’re movies that young women and men can both enjoy — presuming they both enjoy getting scared senseless." With that being said if you're a kid in high school and going on a date to the movies why don't you just get the crap scared out of you to break the ice a little.I also believe horror films are a better choice for teens than adults because adults can have heart attacks 














http://www.thewrap.com/box-office-how-horror-films-conjuring-win-scaring-young-women-104901/